client
White Glo
project
White Glo Advertising
tasks
Design
Art Direction
Copywriting
Advertising
notes
The Australian owned White Glo, a toothpaste company with a wide range of teeth whitening products, commissioned Xander to create new and contemporary creative for their various products. Due to to the fact that the product was predominately aimed at the genXY market, we added a little "sex appeal" to the campaigns and created the desired results.
The full page ads are seen across all large national publications including Cleo, Cosmo, New idea, Woman's Day, to name a few.
Some campaigns were also used in large shopping centres using digital billboards.
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