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Helping clients achieve clarity about their brand identity.
Providence Consulting Group is currently undergoing a "brand audit" as part of a brand refresh project. This is an exciting time for our organisation and we're experiencing high growth and we wish to improve our corporate identity and brand. We highly value your thoughts and input on where you think our strengths lie and where we can improve our corporate brand. These are personal opinions and totally confidential.
What do you think are the key strengths of Providence as an organisation?
(Topics to consider: its corporate history, its reputation, its ownership, Board and executive structure, the services it delivers, its geographical presence, feelings about the organisation, its people and culture, its processes and quality systems, how it works with, and treats, its customers, peers, employees and engages with the community, its vision for the future).
What do you think are some areas that Providence could investigate and improve, or fix, as an organisation?
(refer above topic areas)
What do you think are the best “elements” of Providence’s current brand identity? Why are they the best “elements”?
(“Elements”: company name, logo, motto, colours, fonts, styles, graphics, images, photos, business cards, Word and PowerPoint templates, banners, website, LinkedIn and other social media, promotional materials, methods of marketing and communications.
What “elements” of Providence’s current brand identity do you think need to be improved, or fixed?
Why do they need to be improved or fixed?
How would you recommend these “elements” of Providence’s brand identity be improved?
Feel free to share any other comments or suggestions here.
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