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BRAND
FORMATION
Helping clients achieve clarity about their brand identity.
Providence Consulting Group is currently undergoing a "brand audit" as part of a brand refresh project. This is an exciting time for our organisation and we're experiencing high growth and we wish to improve our corporate identity and brand. We highly value your thoughts and input on where you think our strengths lie and where we can improve our corporate brand. These are personal opinions and totally confidential.
What do you think are the key strengths of Providence as an organisation?
(Topics to consider: its corporate history, its reputation, its ownership, Board and executive structure, the services it delivers, its geographical presence, feelings about the organisation, its people and culture, its processes and quality systems, how it works with, and treats, its customers, peers, employees and engages with the community, its vision for the future).
What do you think are some areas that Providence could investigate and improve, or fix, as an organisation?
(refer above topic areas)
What do you think are the best “elements” of Providence’s current brand identity? Why are they the best “elements”?
(“Elements”: company name, logo, motto, colours, fonts, styles, graphics, images, photos, business cards, Word and PowerPoint templates, banners, website, LinkedIn and other social media, promotional materials, methods of marketing and communications.
What “elements” of Providence’s current brand identity do you think need to be improved, or fixed?
Why do they need to be improved or fixed?
How would you recommend these “elements” of Providence’s brand identity be improved?
What do you think is Providence’s core Value Proposition/s to its customers, its stakeholders, its peers and competitors, its employees and the community?
Are there any markets, industries, product/ service delivery lines or geographical areas that Providence wants to be involved in that its current brand identity doesn’t align to or attract?
Where do you think Providence should specialise in in terms of markets, industries, product/ service delivery lines and geographical areas? Why?
Who are Providence’s main competitors?
Why, or how are they competitors?
Are there any key discriminators that set Providence apart from our competitors?
What is the idea, or concept/s, behind the current Providence business name and the logo, motto and colour palette?
How would you describe the perfect future Providence brand identity? What would it look like, how would it make you feel?
URL examples of other brands may be included.
Do you have specific do’s and don’ts about elements of Providence’s future brand identity? Anything we MUST keep?
What colours, images or styles do you like/prefer?
Any colours, images or styles to stay clear of?
Share any logo identities that you relate to and feel are well designed.
Please share three links to brand identities that inspire you.
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What should we avoid in the rebrand?
Any colours, images or styles to stay clear of?
Feel free to share any other comments or suggestions here.
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