We were excited to be involved in the new and emerging future of 3D metal printing in large scale. AML3D required a new brand strategy to launch into the market and help the business upscale its presence.
Our approach was to modernise the company and its brand identity and sales materials, as well as numerous components of the brand, including photography, digital, brand guide and uniforms.
Included in the strategy was the naming and branding of their Wire Additive Manufacturing (WAM) process and processing unit. We ultimately developed and named it ARCEMY, a combination of arc welding techniques and alchemy.
Design and brand