ARITA Brand (Australian Restructuring Insolvency & Turnaround Association)
ARITA (once known as IPA – Insolvency Practitioners Association) approached us when the decision to rename the Association eventuated.
Our new bold and contemporary logo is represented using a capital ‘A’ providing the platform for the acronym ARITA. It is designed to represent the association as one with a solid foundation and secure and progressive future, while the subtle arrow shape provides a sense of positive direction.
Structurally, the overlapping geometric shapes and angles that make up the ‘A’ represent the different businesses, enterprises and solutions that often intertwine within the industry. Above all, our new contemporary mark will become a visually recognisable symbol within the industry for many years to come.
Our final direction was unanimously approved and rolled out within 4 months.
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© Xander Creative (2018)