PaxAnimi Brand and Website



PaxAnimi is a new comprehensive estate planning service completely developed for the digital future. Its end to end service offers clients a cost effective and efficient delivery of all estate planning requirements online.

Working with the lead management team, we were tasked to develop a graphic system for the business in the lead up to the launch of the platform. Our main brand positioning approach was directed towards the B2B and wholesale markets.

Alongside the website, the visual identity was then executed across print collateral and documentation.


Website production
Art Direction
Brandbook and print