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A lot has been written recently about the importance of having a “mobile-friendly” website, the need for “responsive web design” and ensuring your digital platforms are “mobile-ready”.

But what does it all mean?

Let’s start with a simple definition.
“Responsive website design is the belief that websites should respond to the needs of the users and the devices they’re using by changing the layout of the site based on the size and capabilities of the device.”

With a mobile-responsive website, your entire site layout is designed to be flexible to fit into any possible screen resolution – from a laptop to a tablet to a smartphone.

This is hugely important for marketers and business owners because you want the visitors to your website to have the best experience possible, without forcing them to adapt themselves.

The sorts of issues that start to occur if your site is not responsive are:
·      The text and images don’t scale so it’s too small to read on a mobile phone
·      Menus are hard to find and links are tricky to click on
·      Forms can be almost impossible to complete
·      And making purchases and entering credit cards details is a nightmare!

The easiest way to know for sure if your site is mobile-friendly is by using this quick Google webmasters tool. Just enter your website address and Google will quickly assess your mobile-friendliness.
Or you can contact Xander and we’ll do a quick assessment for you and provide you with advice on how to get mobile-ready quickly.

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