Calliden Brand Strategy and Development



We were invited to head the creative, strategic and design production alongside em Creative in which we developed a strategic brand review of the Calliden Group. Calliden had been through a huge expansion and with the purchase of many smaller tier businesses, their brand architecture became almost impossible to administer and therefore their brand strength was drastically weakened.

We developed a new solution for their products, brought them into a Branded House solution, simplified their architecture and developed the core brand design, style and graphics.

Disappointingly, the brand was only a few weeks off launch when the larger fish, Steadfast, purchased the business and the brand was shelved for the time being.

For an insurance company, our approach was a big shift from the norm, so we think it was worth displaying.


Art Direction
Brand Development
Website design

Claudine insurance poster