What Abigail’s Wearing Brand



What Abigail’s Wearing (WAW), is a retro clothing line that draws into the fashion with flair of the sixties. We researched the quintessential look of the era and the clothing styles that represented it. We were able to draw on this with a unique colour and style and Abigail as our “mascot”. We were asked to develop the brand, a range of collateral and a fully responsive eCommerce website (since closed).


Art Direction
Brand Development
Image retouching